05 September 2022
The Inaugural Frieze Seoul Opens With Multimillion-Dollar Sales, a New Generation of Collectors, and a Cameo From a K-Pop Legend
At 2 p.m. in Seoul, Frieze opened the gates to its inaugural edition in the South Korean capital. In many ways, it looked like a standard art fair—harmonious branding, popping corks of Ruinart, familiar blue-chip fare.
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